Call of the Land is Albertas premier agricultural news program. Airing five days-a-week, this nine minute agricultural radio program, produced by Alberta Agriculture and Rural Development, is broadcast to a daily audience of over 110,000. For over 60 years, stories have kept the agricultural community current on the latest agricultural technologies, research findings, production methods and marketing trends, as well as government programs and policies. The Call of the Land Calendar keeps listeners informed about upcoming agricultural events.